Sonic
Sonic is one of the 4 trends forecasted by Asian paints at their India Design event in 2020. This film explores how we willingly engage with sound to expand our potential and explore the unseen dimensions of our mind.
Service
Motion Ident
Client
Asian Paints Ltd.
Year
2020
Responsibility
Art direction, Design, Texturing, Lighting, Motion Design
The film is aesthetically driven by sound as a theme, the materials used are known to amplify and transmit sound in best possible way. i.e. wood and copper.
The design and motion is inspired by sound waves and progressive motion. All these elements married together with good sound design portrays Sonic.
I assisted the director in creating the visual flow and art direction of the film. I was also solely responsible for a couple of shots in the film.
Some WIPS and process
Some stills I created for the film
Conceptualized and Produced by Post Office Studios
Director : Aditya Tawde
Creative Director : Harsh Sharma, Nisha Vasudevan
Executive Producer : Prachi Vasant
Creative Producer : Kanchan Parikh
Producer : Hitarth Solanki
Associate Producer : Beulah D'costa
3D Design and Animation : Vaibhav Negi, Stefan Kang, Grace Reaves, Jose Gallardo, lian Chudliegh
Editor : Akhtar Shaikh
Sound Composer : Shezaan Shaikh
Mastering : Mothership Productionsx
