Potent is one of the 4 trends forecasted by Asian paints at their India Design event in 2020. Potent portrays the nature of materials, small microscopic changes that make changes on a macro level.
Asian Paints Ltd.
Art direction, Design, Texturing, Lighting, Simulations
The film is aesthetically driven by microscopic elements and interaction between them. Its amusing how little molecular changes in a material can entirely change the form, structure and strength of that particular substance.
Potent explores this idea of big changes that happen on a micro level. We used interesting split frames in the edit to show this contrast of interactions that are happening in micro and macro levels.
I assisted the director in creating the visual flow and art direction of the film. I was also solely responsible for putting together a couple of shots in the film, including the simulations.
Some WIPS and process
Some shots I created for the film
Conceptualized and Produced by Post Office Studios
Director : Aditya Tawde
Creative Director : Harsh Sharma, Nisha Vasudevan
Executive Producer : Prachi Vasant
Creative Producer : Kanchan Parikh
Producer : Hitarth Solanki
Associate Producer : Beulah D'costa
3D Design and Animation : Vaibhav Negi, Nikita Shestakov, Gabriel Morala, Appa Chandra
Editor : Akhtar Shaikh
Sound Composer : Dhawal Tandon
Sound Mastering : Carl Nazareth