Hershey's Spreads
When Hershey's India redesigned their packaging for its chocolate spread, they wanted a cgi commercial that would appropriately position the product in the Indian market as a delicious product that can be of day to day use in a regular Indian household.
Service
Product video
Client
Hershey's
Year
2021
Responsibility
Art Direction, Design, Motion design, Simulations
When Hershey's launched the new packaging of the spread bottle, they wanted a 15 second commercial that could communicate the change in packaging while encapsulate the deliciousness of the product. As this launch was specific to
India, they wanted a setting that was visually inspired by an Indian household kitchen.
Initial style frames
The creamy, rich flow of the chocolate and the levitating bottles were carefully created through a meticulous animation process, making the film aesthetically pleasing and appealable. I was closely involved in all the processes from Visual breakdown of the film to sound design. This was definitely a very challenging project to pull off with a small team in 3 Weeks.
Some WIPS and process
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Some stills from the film
