Awakening
Asian paints is one of India's biggest company when it comes to home decor and utility items. Every year the company organizes a design event where they talk about upcoming trends and forecasts in the interior design space.
This video is the announcement trailer of their Color of the year 2019 "Awakening".
Service
Motion Ident
Client
Asian Paints Ltd.
Year
2019
Responsibility
Texturing, Lighting, Motion Design
Post Office Studios was brought on board to carry out the production, design and animation of the brand film, as well as to conceptualise the key visuals for the entire Colour Next campaign. I was a part of the team and was closely involved throughout the whole process.
The project was a huge collaboration of numerous designers and animators, 10 to be precise. Every scene was assigned to a different motion designer, I was responsible for the above shot which was a recreation of an interior setting designed by the client.
A WIP with all the light passes in the Shot.
Another angle to Showcase the material and lighting
Conceptualized and Produced by Post Office Studios
Director : Aditya Tawde
Creative Director : Harsh Sharma
Lead Producer : Aunnesha Sen
Associate Producer : Saloni Dukle
3D Design and Animation : Iain Chudleigh, Gabor Ekes, Vincenzo Memeo, Marcel HB, Vladimir Arisov, Dave Stewart, Felipe Goldsack, Nachei Sanchez, Mesrop Hovhannisyan, Vaibhav Negi
Editor : Aditya Tawde, Akhtar Shaikh
Sound Mix and Design : Tommy Monterio
VO Artist : Aditi Thirani
VO Studio/Engineer : Ridhi Raag Studios / Brandon Cooper
Scriptwriter : Nandini Godara
