Awakening

Asian paints is one of India's biggest company when it comes to home decor and utility items. Every year the company organizes a design event where they talk about upcoming trends and forecasts in the interior design space.
This video is the announcement trailer of their Color of the year 2019 "Awakening".

Service

Motion Ident

Client

Asian Paints Ltd.

Year

2019

Responsibility

Texturing, Lighting, Motion Design

Post Office Studios was brought on board to carry out the production, design and animation of the brand film, as well as to conceptualise the key visuals for the entire Colour Next campaign. I was a part of the team and was closely involved throughout the whole process.

The project was a huge collaboration of numerous designers and animators, 10 to be precise. Every scene was assigned to a different motion designer,  I was responsible for the above shot which was a recreation of an interior setting designed by the client.

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A WIP with all the light passes in the Shot.

Another angle to Showcase the material and lighting

Conceptualized and Produced by Post Office Studios

Director : Aditya Tawde

Creative Director : Harsh Sharma

Lead Producer : Aunnesha Sen

Associate Producer : Saloni Dukle

3D Design and Animation : Iain Chudleigh, Gabor Ekes, Vincenzo Memeo, Marcel HB, Vladimir Arisov, Dave Stewart, Felipe Goldsack, Nachei  Sanchez, Mesrop Hovhannisyan​​​​​​​, Vaibhav Negi 

Editor : Aditya Tawde, Akhtar Shaikh

Sound Mix and Design : Tommy Monterio

VO Artist : Aditi Thirani

VO Studio/Engineer : Ridhi Raag Studios / Brandon Cooper

Scriptwriter : Nandini Godara