A home new world

A home new world is a design trend forecasted by Asian paints at the India design event 2021. The trend and film delves into the Work From Home culture, catalyzed by the Covid-19 pandemic.

Service

Motion Ident

Client

Asian Paints Ltd.

Year

2021

Responsibility

Direction, Design, Motion design

Home is now an entire ecosystem wherein worlds that were otherwise separate, now collide. The film thus, is about our changing, adaptive, versatile spaces at home, with a variety of environments existing in the same room.

The furniture provides modular functionality that helps the room shape according to the need of the hour. Considering the trend we took inspiration from minimal, modular furniture and interiors.

This was the first time I directed an ident, I was responsible for the direction, art direction design and some of the motion design of the film. It was a great and exciting opportunity and I learned a lot in the process.